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The problems and needs of the world are ever-changing and thus redefines designer's responsibility continuously. Anima is a manifesto of past, present and future relationships between humanity and design.
It discusses the universal role of design and calls for a better awareness of designer's social implications, particularly the grand dangers we face and will face due to the accelerating data growth.
The title "Anima" comes from Aristotle's writing "De Anima", which means "About the soul". Our soul distinguishes us from animals and artificial intelligence. The graphic shows the concept of soul , the focus of the manifesto. It is the foundation of design and social development. And it creates individual, private humanity that is currently threatened by the combination of capitalism and technology.
Forms, fonts and materials change throughout the book, adapted to the respective times that become the topic. While you experience the journey through time in the book, design disciplines are generated for each chapter, which take up Dieter Rams' 10 theses for good design. In doing so, the disciplines redefined and people-based. The “good” is left out, because “good” design suggests something rather unchanged, but the design discipline will never be unchanged.
